Squeeze Theme was released a few days ago, and of course we see a bunch of reviews from big name bloggers who probably haven’t spent any time using the theme at all. This results in a myriad of reviews that are shallow and uninformative. As one of the first sites to start using Squeeze Theme itself, let me try and give a more detailed Squeeze Theme review.
I’m sure if you are reading this, you probably are very familiar with the concept of squeeze pages. A squeeze page is a simple page who’s whole goal is to collect a person’s email address. You will often see many internet marketing gurus these days make use of a squeeze page during the pre-launch of their product to get interested people onto their email lists. In addition to boosting sales on their current product, they can now market future products and services to you. Having a large, targeted email list is the holy grail for any internet marketer. It’s almost like having a license to print money because if you do it right because of the potential to earn more and more money with each email you send.
Squeeze Theme is a Wordpress theme developed by Unique Blog Designs that aims to make it easy to incorporate these squeeze pages into your blog. Keep in mind, that it is a full featured theme, and not a plugin meant to be integrated into an existing blog. If you do want to go that route, there are ways to do this which I will go into in a separate post.
Installing Squeeze Theme is as straightforward as installing any other theme. Just upload it to your wordpress theme directory and select the theme from your WP control panel. Once you have activated the theme, you’ll see a new Squeeze Theme menu item on the left sidebar. All the Squeeze Theme options can be configured which makes this theme ideal for non-designers who hate the idea of editing php/html by hand to customize their themes.
There are a couple of ways you can use Squeeze Theme. The first option is to create a simple site with a squeeze page as the main page. To do this, all you need to do is to create a new Page. Type in a page name and body as normal, and Squeeze Theme adds in additional options for settings like headline subtitle, an optional video embed code or graphic image, and submit button image and text. You can also choose between 4 different squeeze page templates. Two of the templates (1 & 4) are more suited for squeeze pages that include video, while the other two can be used without. Finally, copy and paste your email provider’s web form code into the Squeeze Form settings box and you’re done. Squeeze Theme integrates with most email marketing providers including the one I use, Aweber. Finally tell Wordpress to make your squeeze page the front page and you are ready to collect emails.
The second option is to create a blog like this one here. You have the choice of selecting a magazine style layout, and the regular two column layout I am using currently. Using this style, your squeeze page can be just a regular page on the blog, or you have the option of embedding the squeeze form into the header, footer or bottom of each individual post. Here is an example squeeze page that I’ve created for this site.
The Squeeze Theme settings are mostly limited to changing the colors of the various elements on the page. You do have control over the post headline and paragraph fonts, but that’s about it in terms of font settings. Although don’t get the same variety of options you would from a theme like Thesis or even UBD’s own Affiliate Theme, there’s enough customization available that you can still create a nice looking site very easily. Power users can always tweak the custom stylesheet to get more fine grained control over how they want their pages to look.
Squeeze Theme Settings
All in all, Squeeze Theme does what it’s intended to do which is allow you to create Squeeze Pages really quickly. The theme is great for marketers who don’t have the necessary skills or time to design their own squeeze pages, yet want to take advantage of all the benefits of making money from their own email lists. Combined with the Email Marketing Bootcamp that’s part of my Squeeze Theme Bonus package, you will have all you need to become a master email marketer.